About me

Content Marketing Manager with 9+ years of experience in driving brand growth through strategic content marketing and personalization. Expert in aligning content strategy with sales and product teams, boosting marketing-sourced pipelines, and enhancing audience engagement through advanced AI tools. Skilled in SEO, UX writing, and data analysis, with a passion for mentoring teams to exceed KPIs and optimize content workflows for measurable improvements.

Experience

Senior Content Marketing Manager

TSIA /Remote/ B2B

Experienced Director of Content Marketing with a strong track record of driving brand growth through strategic content initiatives. Proven leader with expertise in managing and mentoring a high-performing team, consistently optimizing content performance and surpassing KPOs. Skilled in crafting compelling narratives that engage audiences, enhance brand visibility, and foster meaningful connections with target markets.

  • Used data insights to shape campaigns and influence leadership

  • Unified content with SEO, social, email, and paid marketing

  • Implemented Agile practices to enhance team speed and market responsiveness

  • Used audience insights to refine long-form content strategies and raise organic CTR by 30%

  • Led full-funnel email nurture strategy to increase email CTR by 24%

  • Boosted conversions by 34% through improved UX web copy efforts

  • Led UX copy and content for landing pages and site re-optimization, ensuring clarity and cohesion

  • Generated a 17% increase in qualified leads by developing high-performing lead magnets

  • Grew marketing-sourced pipeline by 36% through brand-aligned strategy

  • Built B2B demand-gen strategy using eBooks, blogs, webinars, and paid ads

  • Increased AI platform traffic by 1,841% over 12 months

  • Supported lead scoring initiatives, improving sales pipeline quality by 23%

  • Drove inbound lead generation by creating high-value content and executing targeted campaigns

January 2024 — February 2025

Work History

Director of Content Marketing

TSIA /Remote/ B2B

February 2025 — Present

  • Leveraged AI to improve content efficiency by 27%

  • Drove a 300% increase in organic traffic over 12 months

  • Elevated search rankings by 54% through SEO and keyword strategies

  • Managed end-to-end content lifecycle, from ideation and strategy to creation, distribution, and performance analysis

  • Directed and wrote compelling ad copy across digital channels, driving engagement and brand consistency

  • Doubled non-branded keyword impressions from 1.2 to 2.5 million

  • Increased brand impact, resulting in a 26% MoM increase in social media mentions

  • Mentored and developed a team of a senior copywriter, a social media manager, and a content manager

  • Improved UI, design collaboration, and UX copy processes to enhance consistency, usability, and team efficiency

  • Defined the brand voice, tone, and messaging guidelines

Download resume

Content Manager

Liquid Web is a hosting company totally devoted to web and cloud professionals. Growing businesses and the Designers, Developers, and Agencies who create for them is our focus. And that focus translates to products, services, and support designed specifically for mission-critical sites, stores, and applications.

  • Improved SEO rankings through audits and link-building

  • Coached a team of editors and technical writers to increase content output by 30%

  • Led social media campaigns to increase social media engagement by 26%

  • Collaborated with sales to enhance brand awareness via digital events

  • Enhanced delivery timelines 64% by streamlining content workflows

  • Built cross-departmental ties for high-quality content creation

  • Collaborated across departments to launch targeted campaigns that boosted brand visibility and engagement

  • Collaborated with SEO specialists and writing agencies to align content with search strategy and brand voice

  • Used analytics tools to track content performance and make data-driven improvements

October 2022 — December 2023

Liquid Web /Remote/ B2B

Marketing Manager

Pivotal Advisors /Hybrid/ B2B

Pivotal Advisors helps companies enhance their sales effectiveness by implementing changes in how they manage their sales organizations, enabling them to produce more and achieve predictable results.

  • Increased B2B growth by 20% through multi-channel marketing strategies

  • Spearheaded website UX redesign

  • Coordinated monthly in-person and virtual events

  • Managed vendor relationships and event budget

  • Enhanced web visibility by 300% through Crafted SEO Content

  • Expanded social media reach, increasing LinkedIn followers by 60%

  • Created all digital assets, increasing YouTube views by 180%

  • Collaborated on campaigns to achieve measurable marketing results

  • Analyzed trends and KPIs to guide marketing strategy

  • Spearheaded integrated marketing campaigns, achieving substantial improvements in lead generation and enhancing brand visibility

  • Directed strategic marketing initiatives that enhanced lead generation and improved brand visibility

  • Conducted thorough market research and competitive analysis

June 2019 — October 2022

Collaborated with diverse clients to develop and execute content promotion strategies, increasing backlinks and driving lead generation. Created compelling social media posts, product descriptions, and email copy to enhance engagement and conversions. Conducted targeted content outreach, securing placements in high-visibility publications.

  • Generated content strategies for SaaS and ecommerce clients to increase leads and engagement

  • Crafted social media and email content to enhance customer interaction and conversion rates

  • Secured high-visibility PR and media placements through targeted content outreach

  • Partnered with clients to craft tailored marketing strategies and product descriptions, resulting in measurable growth in brand visibility and engagement

Marketing Consultant

September 2016— January 2021

Self Employed / Freelance / Ecommerce

Email Marketing Specialist

Push Interactive /Minnesota/ B2C

Push Interactive was a full-service direct marketing and direct-to-consumer interactive organization based in Minneapolis, Minnesota. They specialized in connecting businesses with their target audiences through various marketing strategies and technologies. In 2019, Push Interactive was acquired by Weyland Tech.

  • Created compelling and engaging email content, including newsletters, promotional emails, and automated sequences, to maximize open rates, click-through rates, and conversions.

  • Planned and executed high-impact email marketing campaigns that effectively nurtured leads, drove conversions, and fostered strong customer relationships.

  • Managed and maintained email lists, including meticulous segmentation and regular list cleaning to ensure data quality and deliverability.

  • Thoroughly analyzed campaign performance metrics, identifying key areas for improvement and implementing data-driven optimizations to enhance campaign effectiveness.

  • Orchestrated the complete social media presence, from strategy and content creation to audience engagement and performance analysis, significantly increasing brand visibility and community growth.

September 2017 — May 2019

Dollar Hobbyz /Minnesota/ B2C

July 2016 — November 2017

Marketing Specialist

Marketing Intern

1517 Media /Minnesota/ B2C

June 2017 — August 2017

Marketing Intern

January 2015 — June 2016

New Moon Girls Magazine /Remote/ B2C

Education & Certifications

  • B.A., Writing Studies

  • Emphasis: Professional Writing

  • Minor: English

  • University of Minnesota - Duluth

  • Graduated 2016

Bachelors of Arts
Generative AI: Prompt Engineering Basics

Prompt engineering involves crafting effective and precise instructions, or "prompts," that guide a generative AI model to produce the desired output.

Institution: Writer AI Academy
Completion date: 2025

UX Writing

UX writing is the craft of crafting clear, concise, and user-focused content for digital products and services. It's about choosing the right words to improve user experience by simplifying complex processes and preventing confusion.

Institution: UX Writing Academy
Completion date: 2022

Google Ads

Google Ads Certified is a valuable credential for anyone involved in online advertising.

Institution: Google Skillshop

SEO

SEO courses provide valuable skills like keyword research, content creation, and link building, giving you a competitive edge to develop competitive strategies.

Institution: SEMrush